BACKGROUND. The objective of this study was to examine the incidence,
targeting, and time demands of tobacco cessation advice by community f
amily physicians. METHODS. Research nurses directly observed 2 days of
outpatient visits to 138 family physicians in northeast Ohio. Smoking
status was identified by patient questionnaire. Visit characteristics
were determined from direct observation and billing data. Visits by s
mokers with and without smoking cessation advice were compared. RESULT
S. The incidence of tobacco cessation advice was highest during wellne
ss visits (55% vs 22% for illness visits; P<.001). Smokers seen for a
tobacco-related chronic illness were more likely to receive advice tha
n those seen for a chronic problem not related to tobacco (32% vs 17%;
P=.05). The average duration of advice was less than 1 1/2 minutes. T
here were no significant differences in the duration of advice across
different types of visits. CONCLUSIONS. Physicians are providing brief
, targeted interventions for smoking cessation in family practices. Th
e findings support the feasibility of implementing a brief interventio
n with all smokers seen during office visits.