We derive and apply an optical Bloch equation (OBE) model for describi
ng collisions of ground and excited laser cooled alkali atoms in the p
resence of near-resonant light. Typically these collisions lead to los
s of atoms from traps. We compare the results obtained with a quantum
mechanical complex potential treatment, semiclassical Landau-Zener mod
els with decay, and a quantum time-dependent Monte Carlo wave packet (
MCWP) calculation. We formulate the OBE method in both adiabatic and d
iabatic representations. We calculate the laser intensity dependence o
f collision probabilities and find that the adiabatic OBE results agre
e quantitatively with those of the MCWP calculation, and qualitatively
with the semiclassical Landau-Zener model with delayed decay, but tha
t the complex potential method or the traditional Landau-Zener model f
ail in the saturation limit.