In our society, widely shared strong beliefs about differences between
women and men in interests, competencies, and roles are ubiquitous. T
his paper explores the powerful, problematic and widespread influence
of this gender difference ideology, and presents examples from areas o
f personal experience, family life, paid employment, and social intera
ction. It is proposed that the relationship between a gender ideology
and social behavior is a complex one and that beliefs do not necessari
ly precede behavior A final section presents challenges to a gender di
fference ideology and suggests that, because our construction of gende
r is inextricably tied to inequality, our study of gender must focus o
n the process and conditions that underlie the construction.