We examined the effects of a naturally occurring social event that had
the potential to affect the results of an ongoing research project ev
aluating knowledge of and beliefs about battering in a simulated batte
red woman's homicide trial. When the O. J. Simpson murder allegations
first unfolded, the study was 75% completed. The extent of media atten
tion to issues of battering and domestic homicide necessitated the inc
lusion of additional research participants and more in-depth study of
several related issues. Very few differences between pre-Simpson and p
ost-Simpson participants were unearthed. For the majority of participa
nts, the issue of domestic violence was likely not salient and was see
n as a contextual factor for understanding why the homicides might hav
e occurred, rather than as an independent focal point of substantive c
oncern.