This research project looks at problems in Web site design from the pe
rspective of network analysis. In view of the similarity between the h
ypertext structure of Web pages and a generic network, the authors fin
d in network analysis several concepts and theories which could provid
e some insight for Web site design. In this paper, the problem of home
page location and the control of number of Web pages and their links a
re described. Solutions to these problems are discussed.