Electron-hole pairs created upon optical excitation of conjugated dend
rimers (fractal antenna macromolecules) are shown to be localized with
in segments connected by benzene rings substituted at the meta-positio
n. The absorption spectra of two families of dendrimers are analyzed u
sing collective electronic normal modes representing the changes in ch
arge and bond-order distributions induced by the optical field. The pr
esent approach may be used in the design of artificial light-harvestin
g antennae with controlled energy-funneling pathways.