In this paper we first address arguments that have been made within th
e sociological literature concerning the nature of time; in particular
we question the validity of the distinction between concepts of 'natu
ral' and 'social' time. Secondly, we discuss some direct sociological
critiques of the use of time-use diary methodology. We argue that much
of the substance of these critiques relies upon a limited conception
of such diaries, based upon relatively crude early analyses of time-us
e data. In fact diary materials have the potential to provide measures
of many of the aspects of the experience of time which they have been
accused of ignoring. We present a series of example analyses which co
nsider: the rhythm and sequencing of daily activities; the occurrence
of multiple simultaneous activities; the duration of specific activiti
es; the enjoyment of time spent in different activities; and the socia
l context of activities.