This paper examines the results of population-level interventions cond
ucted in three settings: entire communities, worksites, and schools. F
our major conclusions ale discussed: (a) Directions for the next gener
ation of community-based interventions include targeting multiple leve
ls of influence; addressing social inequalities in disease risk; invol
ving communities in program planning and implementation; incorporating
approaches for ''tailoring'' interventions; and utilizing rigorous pr
ocess evaluation. (b)In addition to randomized controlled trials, it i
s time to use the full range of research phases available, from hypoth
esis generation and methods development to dissemination research. (c)
The public health research agenda may have contributed to observed se
cular trends by placing behavioral risk factors on the social and medi
a agendas. (d) The magnitude of the results of community intervention
trials must be judged according to their potential public health or po
pulation-level effects. Small changes at the individual level may resu
lt in large benefits at the population level.