TV-NEWS IMAGES THAT INDUCE ANGER, FEAR, AND DISGUST - EFFECTS ON APPROACH-AVOIDANCE AND MEMORY

Authors
Citation
Je. Newhagen, TV-NEWS IMAGES THAT INDUCE ANGER, FEAR, AND DISGUST - EFFECTS ON APPROACH-AVOIDANCE AND MEMORY, Journal of broadcasting & electronic media, 42(2), 1998, pp. 265-276
Citations number
31
Categorie Soggetti
Communication
ISSN journal
08838151
Volume
42
Issue
2
Year of publication
1998
Pages
265 - 276
Database
ISI
SICI code
0883-8151(1998)42:2<265:TITIAF>2.0.ZU;2-U
Abstract
An experiment tested memory and approach-avoidance ratings for televis ion news images that induce anger, fear, and disgust. Participants rat ed the images by moving a computer paddle toward or away from the scre en during the stimulus presentation. Anger images received the rating closest to the screen, followed by images inducing fear and images ind ucing disgust Images that induce anger were found to be the most memor able on a latency-to-response measure, followed by images that induce fear and images that induce disgust Both retroactive and proactive mem ory effects were detected. Results are discussed in terms of comprehen sion of television news.