COMPETITIVE AND TECHNOLOGY MANAGEMENT STRATEGY - A CASE-STUDY OF TELCO

TELCO has become the largest commercial motor vehicle manufacturer in India using a long-term competitive and technology management strategy . The paper analyses the competitive strategy of TELCO in terms of pro ductivity improvement, distribution network, manufacturing automation, strategic alliances and human resource development. The major focus o f technology management at TELCO has been intensive R&D, concurrent en gineering, standardization, and integration of manufacturing and desig n. The technology management involves intensive knowledge engineering, organizational learning and intensive R&D. TELCO has aligned its busi ness strategy in such a way that it has been able to leverage its tech nological capability for realizing its vision, which, together with co ntinuity of leadership, has facilitated the implementation of its stra tegic program.