A survey of staff in British universities (including academic and admi
nistrative staff) has explored the ways in which they perceive electro
nic journals and the factors that affect their perceptions. Academics
as readers are concerned with rather different factors from academics
as authors. A profile can be constructed of those academics who are mo
re likely to read electronic journals. It appears that the currently i
ncreasing parallel publication of print and electronic versions best s
atisfies authors' needs. All categories of respondents see the ultimat
e dominance of electronic journals as inevitable, and are therefore pr
eparing for it.