The Escherichia coli resident mobile element IS30 has pronounced targe
t specificity. Upon transposition, the element frequently inserts exac
tly into the same position of a preferred target sequence. Insertion s
ites in phages, plasmids and in the genome of E. coli are characterize
d by an exceptionally long palindromic consensus sequence that provide
s strong specificity for IS30 insertions, despite a relatively high le
vel of degeneracy. This 24-bp-long region alone determines the attract
iveness of the target DNA and the exact position of IS30 insertion. Th
e divergence of a target site from the consensus and the occurrence of
'non-permitted' bases in certain positions influence the target activ
ity. Differences in attractiveness are emphasized if two targets are p
resent in the same replicon, as was demonstrated by quantitative analy
sis. In a system of competitive targets, the oligonucleotide sequence
representing the consensus of genomic IS30 insertion sites proved to b
e the most efficient target. Having compared the known insertion sites
, we suppose that IS30-like target specificity, which may represent an
alternative strategy in target selection among mobile elements, is ch
aracteristic of the insertion sequences IS3, IS6 and IS21, too.