BEWARE OF SIMPLE CONCLUSIONS - THE CASE FOR CONTENT GENERALITY OF CREATIVITY

Several recent empirical and theoretical examinations of creativity ha ve concluded that creativity is content specific (i.e., creativity wit hin certain content areas is independent of creativity in other conten t areas). Indeed, the idea that creativity may even be task specific e njoys considerable research support. Most of this research and theory, however, suffers from conceptual, methodological, or logical oversigh ts. The debate about the content general or specific nature of creativ ity is far from settled, and more comprehensive research programs are necessary if progress is to be made in this area.