This article provides a new perspective on the information structure o
f art agent in a standard model of adverse selection. Before contracti
ng takes place, the agent has the opportunity to gather (private) info
rmation on a relevant parameter that affects final payoffs. I allow fo
r the possibility that the agent remains uninformed with some probabil
ity. The agent's optimal choice of information structure is derived, a
nd it is shown that in the case of two states of nature, the possibili
ty of remaining ignorant has a positive strategic value for the agent
Since a poor information structure generates strategic benefits, there
will be no equilibrium in which the agent is perfectly informed even
if additional information is costless at the margin.