We propose a game-theoretic model to study various effects of scale in
an insurance market. After reviewing a simple static model of insurer
solvency (in which all customers have inelastic demand), we present a
one-period game in which both the buyers and sellers of insurance mak
e strategic bids to determine market price and quantity. For the case
in which both buyers and sellers are characterized by constant absolut
e risk aversion, we show that a unique market equilibrium exists under
certain conditions. For the special case of risk-neutral insurers, we
then consider how both the price and quantity of insurance, as well a
s other quantities of interest to public-policy decision makers, are a
ffected by the number of insurance firms, the number of customers, and
the total amount of capital provided by investors.