THE FLYPAPER EFFECT - IDENTIFYING AREAS FOR FURTHER RESEARCH

The flypaper effect literature dates back three decades. It is overwhe lmingly neoclassical in approach, attempting to improve the median vot er demand model and/or temper it with public choice supply-side perspe ctives. Whilst this approach provided valuable early substantial analy tical insights, more recent papers seem to have contributed only margi nally to an understanding of the flypaper effect, if indeed it exists at all. Hence, as well as providing a long-overdue comprehensive revie w of the literature on the flypaper effect, this paper identifies more productive avenues for further research.