Purpose. Pediatricians are encouraged by the American Academy of Pedia
trics and Bright Futures guidelines to use well-child care as an oppor
tunity to promote learning and development, encourage positive parenti
ng practices, help children acquire behavioral self-control, and enhan
ce the well-being of children and their families. Such counseling can
consume considerable provider time. In an era of dwindling resources f
or health care, there is pressure to deliver services as efficiently a
nd effectively as possible. Thus, the purpose of this article is to vi
ew methods for patient and parent education that are not only effectiv
e but also brief. Design. Review of 114 articles on issues relevant to
patient education. Results and Conclusions. Parents appear to respond
best to information that focuses on their specific area of concern. M
edia, such as advertising campaigns or office posters, can be helpful
for broadening parents' range of interests. In response, verbal sugges
tions are effective for conveying brief, concrete information when par
ents are not stressed. Written information should be added for address
ing more complex issues. Modeling and role-playing appear especially u
seful when confronted with problematic parenting or child behavior, Th
ese approaches, if selected wisely and applied well, offer families ne
eded assistance that has proven effectiveness in improving children's
and families' health and well-being.