When studying quality of life, researchers have to rely on the subject
ive evaluations, which are typically categorized, collected in surveys
. When statistical analysis are applied to these data, they used to ap
ply the simplistic approach including (i) direct quantification, which
assigns discrete numerical values to ordinal response scale, and (ii)
complete-case analysis, which discards all observations selecting any
of the off-scales choices like 'Don't Know', 'No Answer' from the ana
lysis. The present paper examines the disadvantages of this approach a
nd introduces the 'optimal scaling' method as a remedy. The new scheme
attempts to restore the continuity property of the measurements as we
ll as provide estimates for most of the missing responses. Application
of the new scheme to the Hong Kong QOL data illustrates how the schem
e works, demonstrates its advantages and shows how the QOL indicators,
the global QOL indicator as well as its inherited indicators, can be
constructed from series of principal component analyses. Factor analys
is of the 20 life domain indicators verifies Wan's opinion (1992) that
the global sense of well-being can best be captured by two dimensions
, namely the personal well-being and the societal well-being. Although
previous QOL studies had seldom included perceptions towards various
societal conditions to identify life satisfaction in general, our data
analysis shows that satisfaction on these conditions do constitute an
important component of the global QOL.