This article introduces the Japanese concept of ''Ba'' to organization
al theory. Ba (equivalent to ''place'' in English) is a shared space f
or emerging relationships. It can be a physical, virtual, or mental sp
ace. Knowledge, in contrast to information, cannot be separated from t
he context-it is embedded in ba. To support the process of knowledge c
reation, a foundation in ba is required. This article develops and exp
lains four specific platforms and their relationships to knowledge cre
ation. Each of the knowledge conversion modes is promoted by a specifi
c ba. A self-transcending process of knowledge creation can be support
ed by providing ba on different organizational levels. This article pr
esents case studies of three companies that employ ba on the team, div
ision, and corporate level to enhance knowledge creation.