Gibbons argues persuasively that economic modeling offers a useful set of t
ools that noneconomists may employ to good effect in their research on orga
nizations. His arguments are even more persuasive if it is understood that
this brand of modeling lends itself naturally to one of the key theoretical
problems facing such researchers-the need for a theory of aggregation, som
etimes called a theory of action. Such a theory is necessary to link the be
havior of individuals with properties of collectivities, such as corporatio
ns. Gibbons demonstrates that organizations populated with utility-maximizi
ng actors can nevertheless be characterized by political chicanery, foolish
ness, and structural inertia, all of which can be seen as kinds of "organiz
ational messes." So building a macro theory on rationalist assumptions does
not require one to ignore many of the phenomena that have interested organ
izations researchers in the past.*