Stated preferences, real behaviour and anchoring: Some empirical evidence

Citation
Rm. O'Conor et al., Stated preferences, real behaviour and anchoring: Some empirical evidence, ENVIRON R E, 13(2), 1999, pp. 235-248
Citations number
38
Categorie Soggetti
Economics
Journal title
ENVIRONMENTAL & RESOURCE ECONOMICS
ISSN journal
09246460 → ACNP
Volume
13
Issue
2
Year of publication
1999
Pages
235 - 248
Database
ISI
SICI code
0924-6460(199903)13:2<235:SPRBAA>2.0.ZU;2-H
Abstract
We compare different contingent valuation question formats with each other and with observed behaviour for a non-monetary estimation task, the expecte d number of kilometers travelled by automobile. Open-ended questions, open- ended follow-up questions, dichotomous choice (DC) questions, and double-bo und DC questions are included. The single and double-bound DC questions res ult in an estimated mean about twice as high as the actual value and the op en-ended mean. The DC question overestimation seems to be due to an anchori ng effect leading to "yea-saying" behaviour. Our results about the differen ce between DC questions and open-ended questions is consistent with the pat tern observed in contingent valuations studies of the willingness to pay. O ur results indicates that DC questions seem to be associated with a general overestimation problem that is present even for simple non-monetary estima tion tasks.