The different identities of GIS and GIS diffusion

GIS managers traditionally consider three perspectives of the nature of GIS when introducing GIS into an organization. When the GIS is developed to ad dress focused and well defined problems of the organization, these perspect ives adequately describe the changing identities of GIS in the study of its diffusion. However when the GIS is developed to address strategic, but vag uely defined problems, as typically is the case of a corporate GIS, these p erspectives are inadequate for describing it. Therefore a new perspective i s developed for the corporate GIS and the significance of the new perspecti ve on GIS diffusion research is discussed.