Orientational ordering transitions in C-70 are studied by constructing
a Landau free energy in terms of order parameters describing long-ran
ge orientational order. This theory predicts that the transition from
the orientationally disordered state into a partially ordered state, w
here the long axes of the molecules are parallel to one another, is di
scontinuous with an elastic distortion. Order parameters describing th
e lower temperature transition, where spinning about the long axis bec
omes hindered, are also discussed.