The success of the poultry industry has been fueled by the ability to
economically produce acceptable products. This accomplishment has been
achieved through high selection intensities, shorter generation inter
vals and reduced environmental influences. The result is reduced slaug
hter age and increased body weight at specific ages. Muscle yields and
feed conversion have also improved. Unfortunately, genetic progress h
as resulted in a reduction of meat quality associated with muscle text
ure and flavor. The most recent poultry meat quality concern is associ
ated with muscle characteristics similar to pale-soft-exudative (PSE)
pork. Molecular approaches providing relief to the PSE pork have not b
een documented for poultry. The molecular fools necessary for marker-a
ssisted selection in poultry are still in their infancy. Unfortunately
, the rime required for marker development and the interface of this t
echnology with the traditional selection programs will require 8 to 12
years. Thus, other remedies should be pursued.