SPECIAL FEATURES OF LONELY PEOPLE SELF-PR ESENTATION IN NEWSPAPER ADVERTISING

Authors
KOSHELEVA YP
Citation
Yp. Kosheleva, SPECIAL FEATURES OF LONELY PEOPLE SELF-PR ESENTATION IN NEWSPAPER ADVERTISING, Voprosy psihologii, (2), 1998, pp. 107
Citations number
13
Categorie Soggetti
Psychology, Educational
Journal title
Voprosy psihologii → ACNP
ISSN journal
00428841
Issue
2
Year of publication
1998
Database
ISI
SICI code
0042-8841(1998):2<107:SFOLPS>2.0.ZU;2-3
Abstract
Newspaper advertising of marriage service is analysed. Self-presentati ons of applicants are examined for their efficacy according to special features of lonely people self-presentation. Generalised socio-psycho logical portraits of different groups representatives are outlined.