THE EFFECTIVENESS OF DEMONSTRATIONS IN DISSEMINATING RESEARCH-BASED COUNSELING PROGRAMS

This study explores whether a demonstration designed to persuade addic tion treatment agencies to adopt a research-based treatment program an d to evaluate the program under field conditions was a successful diss emination strategy. The results suggest that a demonstration, as one c omponent of an ongoing dissemination plan, may be useful in persuading community treatment agencies to investigate a research-based treatmen t program However agencies may not adopt a counseling program followin g a demonstration without first testing it themselves.