UNDERSTANDING ADOPTERS OF AUDIO INFORMATION INNOVATIONS

Authors
NEUENDORF KA ATKIN D JEFFRES LW
Citation
Ka. Neuendorf et al., UNDERSTANDING ADOPTERS OF AUDIO INFORMATION INNOVATIONS, Journal of broadcasting & electronic media, 42(1), 1998, pp. 80-93
Citations number
33
Categorie Soggetti
Communication
Journal title
Journal of broadcasting & electronic media → ACNP
ISSN journal
08838151
Volume
42
Issue
1
Year of publication
1998
Pages
80 - 93
Database
ISI
SICI code
0883-8151(1998)42:1<80:UAOAII>2.0.ZU;2-Z
Abstract
The use of two phone-based audio innovations-audiotext audio informati on services and fax-was assessed in a probability survey of urban resp ondents. Support was found for the notion that social indicators are l ess important in the prediction of innovation use than are attitudinal and communication variables. Findings are interpreted in light of dif fusion of innovation theory and research on the adoption of new techno logies.