EXPLORING PERSONAL-COMPUTER ADOPTION DYNAMICS

As the personal computer's capability to function as an interactive mu ltimedia entertainment and information provider increases, the implica tions of its future development on the print, broadcast, and cable tel evision industries are of great interest to society. This study visits the most important question facing the personal computer phenomenon a t present-adoption-by examining adoption rate and adopter types and th eir relations to potential adoption barriers, media use patterns, exis ting communication technology ownership and social locators. Even thou gh the study provided only an exploratory examination of the proposed model, the findings offer a reasonable level of support for the theore tical framework outlined.