The origin of features from nonfeatural information is a problem that
should concern all theories of object categorization and recognition,
not just the flexible feature approach. In contrast to the idea that n
ew features must originate from combinations of simpler fixed features
, we argue that holistic features can be created from a direct imprint
ing on the visual medium. Furthermore, featural descriptions can emerg
e from processes that by themselves do not operate on feature detector
s. Once acquired, features can be decomposed into component features i
f required by other categorizations. We therefore argue that it is not
necessary to separate holistic and componential approaches to represe
ntations, because the latter is a development of the former. The requi
rements for representational flexibility outstrip the performance of a
ny existing computational models, but specific mechanisms of feature c
reation are discussed and evaluated. Challenges for feature creation m
echanisms are discussed together with the constraints (perceptual, sta
tistical, functional, and task) they will need to satisfy.