THE DEMAND FOR SALMON IN THE EUROPEAN-UNION - THE IMPORTANCE OF PRODUCT FORM AND ORIGIN

This paper addresses the importance of different product forms and the ir origin when considering the market structure in the European salmon market. The competition between farmed salmon and wild caught Pacific salmon has received some attention previously. However, this was befo re frozen Atlantic salmon emerged as an important product form in the market. This could be important as frozen Atlantic salmon is more like ly to be a close substitute for Pacific salmon, which is mostly market ed frozen, than is fresh Atlantic salmon. In this paper, an almost ide al demand system is used to estimate the demand for fresh Atlantic sal mon, frozen Atlantic salmon and frozen Pacific salmon in the European Union.