European regulatory authorities (EMEA, European Commission) and/or nat
ional pharmacological and medical decision-makers can utilise the drug
value to help themselves to decide which drugs to define as really in
novative instead of new, which regulations to implement, which drugs t
o include on formularies, or which restrictions to enforce. As economi
c research becomes widely accepted for pharmaceutical evaluation, it n
eeds to utilise prospective rather than retrospective study design. An
alyses conducted at the time of therapy have better access to patients
and can obtain both more accurate information on consumption of resou
rces and the impact of pharmacotherapy on non-monetary quality of life
for patients, survival, comparative clinical effectiveness and econom
ic outcomes within social health service or in wider economy. (C) 1998
The Italian Pharmacological Society.