HOW MEMORY RESEARCH CAN BENEFIT FROM CASM

Research on cognitive aspects of survey methodology (CASM) has helped survey researchers to understand the processes involved in responding to survey questions. The survey situation, and the methods employed by CASM researchers, can also be used to benefit cognitive psychology. I n particular, the size and coverage of sample surveys, and the techniq ues used to examine how respondents understand survey questions, could be of much value for exploring some aspects of memory research. We gi ve some examples where this is being done and urge others to follow su it.