We have studied the optical collisions of cold, metastable helium atom
s in a magneto-optical trap. We have detected the rate of Penning and
associative ionization of two metastable helium atoms at a temperature
of 1 mK with and without nearly resonant light. We find that the asso
ciative ionization rate is increased with more than a factor 20 due to
the presence of the light field. We present a simple, semiclassical m
odel, which accounts for all the observed features, and which agrees,
also on an absolute scale, with our experimental results.