GET EM WHILE THEY LAST - EFFECTS OF SCARCITY INFORMATION IN JOB ADVERTISEMENTS

Participants in Study 1 (N = 172) were presented with a restaurant ser ver advertisement differing by vacancy availability (scarce vs, plenti ful) and scarcity type (number of vacancies vs. time to apply). Compan ies advertising only a few vacancies available were perceived as payin g a significantly higher hourly wage than companies advertising many v acancies available. Also, both vacancy scarcity and time scarcity had positive effects on various company-image perceptions. Study 2 (N = 18 1) replicated most of the findings in Study 1 using a different entry- level job advertisement. However, although presentation mode (i.e., ad vertisement vs, factual) had a main effect on intention to apply, it d id not interact with vacancy scarcity.