The acceptance and sensory characteristics of standard and reduced-fat
cookies were evaluated either with or without fat-content information
by pre-adolescent children. Results indicate that acceptance ratings
were not affected by the fat content or information about fat content
when evaluated on nine-point scales. However, when asked to choose whi
ch cookie they liked better and to predict how many cookies they would
eat (in forced-choice questions), fat content and information about f
at content had a significant effect on cookie preference and prospecti
ve intake. When no information was available, subjects preferred the c
ookie with the higher fat content; when information was presented, sub
jects' preference shifted to the reduced-fat cookie. When asked which
cookie they would choose to eat for dessert with hypothetical lunches,
a similar shift in choice was observed following a low-fat lunch. The
low-fat label was also associated with an increase in perceived healt
hiness relative to the high-fat label, as indicated on ''good for me''
scales. The effects of fat content information on cookie preference a
nd prospective consumption were seen in pre-adolescents who indicated
a ''high concern'' for the health consequences of dietary fat. Cookie
preference and prospective intake of subjects who indicated a ''low co
ncern'' were not affected by fat content labeling. Results suggest tha
t fat content and information about fat content may affect food prefer
ence and intake in pre-adolescent children. (C) 1998 Academic Press Li
mited.