An attempt is made in this article to demonstrate that Alfred Marshall
and John Maynard Keynes erected a number of signposts that point in t
he direction of a normative, institutional and policy-oriented social
economics of labor. They opined that dysfunctioning institutions had t
hrown most members of the working class into an abyss of poverty. Acco
rding to Marshall, poverty was caused by institutional neglect of educ
ation for the masses. Hence he recommended a drastic overhaul of those
institutions that impinged on education. Keynes argued that the renti
ers were the villains because they had intentionally reduced their fun
ding of entrepreneurial investments. Consequently, investments dwindle
d and unemployment caused working-class poverty to rise above its cust
omary levels. Keynes's solution was public investment in private enter
prises, which he called socialization of investment. This would cause
euthanasia of the anti-social rentiers. Because of their recommendatio
ns, Marshall and Keynes called themselves socialists.