Successful management of emerging technologies is critical to the surv
ival of business organizations today. However, given the risky and oft
en unproven nature of these technologies, considerable confusion exist
s on how to manage their implementation. This paper recounts the exper
iences of US West Communications with their intranet project, and uses
it to understand problems faced in implementing emerging technologies
and ways of overcoming such problems. By providing a longitudinal vie
w of the company's intranet experience over a period of 3 years, it id
entifies key organizational factors that facilitated or impeded accept
ance of this emerging technology. Lessons learned at US West are used
to recommend guidelines that can help practitioners implement emerging
technologies in their organizations more effectively. (C) 1998 Elsevi
er Science B.V. All rights reserved.