EFFECTS OF CITATION IN EXEMPLIFYING TESTIMONY ON ISSUE PERCEPTION

Two sides of an issue were presented and exemplified with testimonials in a magazine-style news report. Testimony featured the interviewees' positions in citation or paraphrase. All combinations of citation-par aphrase were created and analyzed in factorial designs; i.e., position A (cited, paraphrased) was crossvaried with position B (cited, paraph rased). Issue perception was found to be greatly influenced by citatio n. Respondents adopted the cited position move than the paraphrased po sition. This effect was most pronounced when the opposing position was paraphrased No presentation bins was detected, however.