IMPLEMENTATION STRATEGIES IN THE MARKET-DRIVEN STRATEGY ERA

Authors
CRAVENS DW
Citation
Dw. Cravens, IMPLEMENTATION STRATEGIES IN THE MARKET-DRIVEN STRATEGY ERA, Journal of the Academy of Marketing Science, 26(3), 1998, pp. 237-241
Citations number
18
Categorie Soggetti
Business
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
26
Issue
3
Year of publication
1998
Pages
237 - 241
Database
ISI
SICI code
0092-0703(1998)26:3<237:ISITMS>2.0.ZU;2-3