COMMUNICATION WITH STAKEHOLDERS - AN INTEGRATED APPROACH

The influence of all stakeholder groups on the values, beliefs, polici es, decisions and management of organisations is on the rise and here to stay. This article examines the factors driving stakeholder power, and proposes steps that organisations can take to manage what are beco ming increasingly complex relationships, both between groups and the c ompany, and between the groups themselves, Prioritising the challenges and balancing and integrating the corporate response are the main the mes. (C) 1998 Elsevier Science Ltd. All rights reserved.