QUALITY MANAGERS - HOW SHALL WE EDUCATE THEM

This paper argues from a personal view of teaching, drawing on forty y ears of experience, supplemented by what has been learned from academi cs studying teaching in five years of graduate classes. The stance tow ards these data is phenomenological and hermeneutic. The question is a sked 'What do university teachers experience teaching to be, both when they are teaching, and when they are reflecting on it?' while also tr ying to illuminate the larger, generic question 'What does it mean for anyone to be a teacher?' The immediate concern is to study the implic ations of four possible answers to that question, for the theory and p ractice of 'quality management' in universities today. Four conception s of teaching are described and each in turn discussed in the context of quality management.