MARKET TRIALS OF IRRADIATED CHICKEN

Authors
FOX JA OLSON DG
Citation
Ja. Fox et Dg. Olson, MARKET TRIALS OF IRRADIATED CHICKEN, Radiation physics and chemistry (1993), 52(1-6), 1998, pp. 63-66
Citations number
2
Categorie Soggetti
Nuclear Sciences & Tecnology","Chemistry Physical","Physics, Atomic, Molecular & Chemical
Journal title
Radiation physics and chemistry (1993) → ACNP
ISSN journal
0969806X
Volume
52
Issue
1-6
Year of publication
1998
Pages
63 - 66
Database
ISI
SICI code
0969-806X(1998)52:1-6<63:MTOIC>2.0.ZU;2-H
Abstract
The potential market for irradiated chicken breasts was investigated u sing a mail survey and a retail trial. Results from the mail survey su ggested a significantly higher level of acceptability of irradiated ch icken than did the retail trial. A subsequent market experiment involv ing actual purchases showed levels of acceptability similar to that of the mail survey when similar information about food irradiation was p rovided.