AN INTEGRATIVE MODEL OF INNOVATION IN ORGANIZATIONS

This paper aims to capture a panoramic picture of innovation in organi zations. To achieve this, innovation is viewed from perspectives repre senting different fields of knowledge, particularly those on creativit y, the dynamics and the organization of innovation. At the center of t he model is the project raising and doing process. This core process i s enabled by people's knowledge and skills, their motivated behavior a nd integration with the rest of the organization. The results pf this process are new products, processes or service. The source of innovati on is information; however; it is only useful if it is communicated to the motivated who also have the necessary knowledge and skills. An or ganization's guiding principles and resources provide the direction an d support for innovation. The paper also examines the factors originat ing from the external environment which impact the organization's choi ce of mission, strategy and tasks. (C) 1998 Elsevier Science Ltd. All rights reserved.