COLLABORATIVE VISIONING - PROCEED WITH CAUTION - RESULTS FROM EVALUATING ATLANTA VISION-2020 PROJECT

VISION 2020, a collaborative visioning project in the Atlanta, Georgia metropolitan region, was very effective in promoting interpersonal in teraction on regional issues; but it yielded few clearly significant, immediate results from its list of action initiatives, produced no pla n capable of attaining the vision, and required the commitment of $4.4 million in resources. The paper argues that these outcomes were cause d by (1) setting process rather than outcome objectives, (2) requiring consensus without having the means to spur compromise, and (3) de-emp hasizing the importance of substantive planning expertise and informat ion without reference to an alternative standard of accuracy or source of public credibility. The paper recommends public consideration of s even fundamental questions before committing resources to such a proje ct: What are the purpose and the goals! What is the timetable for acti on! How will achievement be measured! What will the standards for evid ence be? Will the process be representative! What will the project's o pportunity cost be! What will the project add to planning?