Objectives. This study evaluated the effects of an intervention on rat
es of skin cancer prevention counseling by pharmacists, Methods. Fifty
-four pharmacies were randomly assigned to intervention. or control co
nditions. Intervention consisted of training, feedback and prompts. Co
unseling rates before and after the intervention were obtained from st
udy confederates. Results. At pretest the proportions of control and i
ntervention sites providing counseling at least once were 7.4% and 0%,
respectively (NS). At posttest, these proportions were 3.7% and 66.7%
, respectively (P < .001). Conclusions. The results indicated that the
intervention was successful and that pharmacists can play as importan
t role in educating the public about skin cancer prevention strategies
.