Gj. Udo, ARTIFICIAL NEURAL-NETWORK - AN UPCOMING STRATEGIC DECISION PLANNING SUPPORT TOOL, International journal of computer applications in technology, 11(1-2), 1998, pp. 84-90
Finding a reliable technique to help[ in the strategic planning is not
a new research issue. Past studies, using several techniques and mode
ls, have shown only limited progress. Existing techniques are either t
oo complex and time-consuming or too unreliable for full-scale adoptio
n. Artificial neural network (ANN) technology seems capable of overcom
ing most of these shortcomings. This paper overviews existing techniqu
es: the strategic-fit concept, CAPM, traditional DSS, and expert syste
ms and contrasts them with ANN. An illustrative application is used to
demonstrate the effectiveness of ANN in supporting a diversification
strategic planning.