We consider the mean-variance hedging problem when the risky assets pr
ice process is a continuous semimartingale. The usual approach deals w
ith self-financed portfolios with respect to the primitive assets fami
ly. By adding a numeraire as an asset to trade in, we show how self-fi
nanced portfolios may be expressed with respect to this extended asset
s family, without changing the set of attainable contingent claims. We
introduce the hedging numeraire and relate it to the variance-optimal
martingale measure. Using this numeraire both as a deflator and to ex
tend the primitive assets family, we are able to transform the origina
l mean-variance hedging problem into an equivalent and simpler one; th
is transformed quadratic optimization problem is solved by the Galtcho
uk-Kunita-Watanabe projection theorem under a martingale measure for t
he hedging numeraire extended assets family. This gives in turn an exp
licit description of the optimal hedging strategy for the original mea
n-variance hedging problem.