ORGANIZING FEATURES OF HYPERTEXT - SOME RHETORICAL AND PRACTICAL ELEMENTS

Authors
Citation
J. Tovey, ORGANIZING FEATURES OF HYPERTEXT - SOME RHETORICAL AND PRACTICAL ELEMENTS, Journal of business and technical communication, 12(3), 1998, pp. 371-380
Citations number
15
Categorie Soggetti
Business,Communication
ISSN journal
10506519
Volume
12
Issue
3
Year of publication
1998
Pages
371 - 380
Database
ISI
SICI code
1050-6519(1998)12:3<371:OFOH-S>2.0.ZU;2-#
Abstract
Hypertext is presented and understood as an intricate, open web of int errelated information, both intertextual and interactive, as reader an d writer work together to create the text. However, it may be driven b y an organizational metaphor that limits the users access and may not be open to the free associations it implies. Organization is important in hypertext, just as it is in print documents, both rhetorically and practically. Metaphors, links, and buttons aid users in identifying t he organizational patterns, allow users to access information successf ully, and provide connections that users may not make on their own.