DEMAND PROMOTION BY UPGRADATION UNDER STOCK-DEPENDENT DEMAND SITUATION - A MODEL

Authors
DATTA TK PAUL K PAL AK
Citation
Tk. Datta et al., DEMAND PROMOTION BY UPGRADATION UNDER STOCK-DEPENDENT DEMAND SITUATION - A MODEL, International journal of production economics, 55(1), 1998, pp. 31-38
Citations number
20
Categorie Soggetti
Engineering,"Engineering, Manufacturing
Journal title
International journal of production economics → ACNP
ISSN journal
09255273
Volume
55
Issue
1
Year of publication
1998
Pages
31 - 38
Database
ISI
SICI code
0925-5273(1998)55:1<31:DPBUUS>2.0.ZU;2-3
Abstract
The idea of demand promotion by upgrading the existing system of the s elling centre has been modelled in this article. The consumption rate is assumed to be dependent on the stock level. The problem has been re duced to a maximizing problem. The algorithmic approach for solving th is maximizing problem is also provided. Objective is to maximize the n et profit over a prescribed time. An increasing convex upgradation cos t is considered. Exponential upgradation cost has been considered for the numerical examples. (C) 1998 Elsevier Science B.V. All rights rese rved.