REPETITION AND BOREDOM IN A PERCEPTUAL FLUENCY ATTRIBUTIONAL MODEL OFAFFECTIVE JUDGMENTS/

In the present set of studies, the effect of repeated processing of st imuli on boredom was investigated using a Turkish word paradigm from e arlier repetition-liking research. Words were pronounced 3, 9, or 27 t imes each. Study length was manipulated across three studies (short, m edium, or long; total N = 186) by adding more words in order to reduce the salience of the repetition schedule. Words were also either consi stently or inconsistently pronounced. In line with a perceptual fluenc y/attributional model, boredom appeared with increasing repetitions in the short study, but it disappeared with increasing length of the stu dy. As the boredom effect disappeared, consistency of the pronunciatio n became increasingly more important for liking judgements. Follow-up ratings six months after the short study showed that liking had increa sed for frequently presented words, and that consistency affected liki ng judgements. The results show that boredom is a joint effect of incr easing fluency of processing and increased probability that this effec t will be attributed to liking.